SOCIAL MEDIA MARKETING STRATEGY FOR A LEISURE HOTEL USING DIGITAL CUSTOMER EXPERIENCE JOURNEY APPROACH: A STUDY ON INNSIDE BY MELIA YOGYAKARTA
Innside by Melia Yogyakarta is a 4-star business and leisure hotel owned by PT. Saraswanti Indoland Development. Melia Hotels International operates this brand. In 2018-2019, Innside by Melia Yogyakarta experienced a relatively rapid increase in revenue. However, the General Manager of Innside b...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/53438 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |