INTEGRATED MARKETING COMMUNICATION STRATEGY TOWARDS BRAND AWARENESS OF PRODUCT TELKOMSEL DIGITAL LIFESTYLE ; CASE STUDY OF PLATFORM STREAMING LANGIT MUSIK

• Main Author: Afifah Handoyo, Nadya
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/35798
• Institution: Institut Teknologi Bandung

This research proves the importance of awareness of research conducted by the author. This topic was chosen because of the company's business problems, where companies want to know why their company. In the end, this research is expected to be able to provide a recommended strategy based on the conditions and results of the surveys that have been conducted to conduct research. In addition, there are some problems that are handled by the company, namely they want to know what their customers receive, compile, accept the products offered. Then the writer will also conduct a survey to see and analyze the problems, the research will not be too detailed in analyzing it. Asking the author to do further research wants to learn the most optimal strategy for the problem. The results of this agreed strategy are expected to be implemented in short-term business objectives. Then in the paper studio, the author also discusses what are the recommended strategies for their long-term goals, but this will not be the focal point of the paper and still needs further surveys to carry out the strategies that will be recommended to the company.