INTEGRATED MARKETING COMMUNICATION STRATEGY TOWARDS BRAND AWARENESS OF PRODUCT TELKOMSEL DIGITAL LIFESTYLE ; CASE STUDY OF PLATFORM STREAMING LANGIT MUSIK
This research proves the importance of awareness of research conducted by the author. This topic was chosen because of the company's business problems, where companies want to know why their company. In the end, this research is expected to be able to provide a recommended strategy based on the...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/35798 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |