MARKETING STRATEGY TO INCREASE INTENTION TO USE MANDIRI ECASH APPLICATION
The rapid development of technology followed by the development of the financial industry led to the emergence of mobile wallets as an alternative method of payment for consumers. In Indonesia, the trend of mobile wallet usage began in 2007 and grew rapidly until 2018. The services offered vary f...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/35847 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |