SOCIAL MARKETING CAMPAIGN TO INSPIRE GENERATION Z AS DONORS OF THE INTERNATIONAL NON-PROFIT ORGANISATION: A CRITICAL ANALYSIS OF WORLD WILDLIFE FUND, INDONESIA
Generation Z as digital natives have become the potential fastest-growing market segments after millennials. Number of population and the characteristic personality of generation Z as an I-generation are a big challenge for non-profit organisation in the future emerging markets. The study aimed to i...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/36096 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |