IMPLEMENTATION OF THE MACHINE LEARNING ALGORITHM K-MEANS++ FOR MERCHANT DATASET SEGMENTATION
RFM analysis (Recency, Frequency, Monetary) is an analysis which relies on two or all those attributes to increase customer satisfaction of a company. As technology advances, companies can utilize machine learning algorithm to conduct an RFM analysis. This research utilizes a clustering method on a...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/36108 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |