THE STUDY OF VISUAL STYLE DESIGN MERCHANDISE BURGERKILL BAND

• Main Author: Fajar Akbar, Rochmat
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/36425
• Institution: Institut Teknologi Bandung

Music and fashion are part of human life whose development goes hand in hand. The connection of music with fashion is considered as a representation of one of the genres of music played. The genre of music that is growing very rapidly and much in interest of society is metal music. This phenomenon can be seen from many communities of teenage metal music fans, especially in Bandung, west Java. The community can be distinguished from the merchandise they wear when gathering or in everyday life. The style of merchandise they wear has a characteristic that shows their identity as part of the metal community. This was influenced by the band they enjoyed, including the community of teenagers who were fans of the band Burgerkill music. This band is popular because of its interesting career journey, its music is full of moral messages and its achievements are recognized domestically and abroad. From the description, it takes a step to study to find out the context of the visual study of merchandise of Burgerkill band who show the identity of the community, as well as the meaning contained in it. This research used descriptive quantitative with visual analysis method by elements of fashion style approach as a parameter of meaning for the audience. The results obtained from this study are the background of the formation of the community is a common passion for the type of Bugerkill metal music, ideological views and the same fashion style. The merchandise of Burgerkill band can be seen from the types of accessories such as hats bearing the band logo, skull necklaces, hand band from shawl and skull rings, t-shirts with band logos and album covers, hoody jackets, cargo pants and sneakers or boots. The fashion style is worn by fans in their daily lives. The meaning of graphics contained in t-shirt that shows their identity as part of the metal community means darkness and rebellion.