Exploratory study on visual merchandising in Singapore.
The main aim of this study was to explore the consumers' perception of visual merchandising in Singapore. A qualitative approach was adopted, and conclusions were drawn from a focus group and semi-structured interviews with respondents.
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/9409 |
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| Institution: | Nanyang Technological University |