Evaluation of information sources in marketing : a study of business buyers in Singapore.
One of the challenges facing marketing managers in international markets is how best to carry their sales messages to the decision-makers who make the purchase decisions. An excellent product can never be successful in the marketplace if its benefits are not communicated effectively to target consum...
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| Format: | Theses and Dissertations |
| Published: |
2008
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| Online Access: | http://hdl.handle.net/10356/7623 |
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| Institution: | Nanyang Technological University |