Evaluation of information sources in marketing : a study of business buyers in Singapore.

Evaluation of information sources in marketing : a study of business buyers in Singapore.

One of the challenges facing marketing managers in international markets is how best to carry their sales messages to the decision-makers who make the purchase decisions. An excellent product can never be successful in the marketplace if its benefits are not communicated effectively to target consum...

Full description

Saved in:
Bibliographic Details
Main Author: Purnima Kamath.
Other Authors: Nanyang Business School
Format: Theses and Dissertations
Published: 2008
Subjects:
DRNTU::Business::Advertising::Advertising method
Online Access:http://hdl.handle.net/10356/7623
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Nanyang Technological University
id sg-ntu-dr.10356-7623
record_format dspace
spelling sg-ntu-dr.10356-76232023-05-19T07:16:29Z Evaluation of information sources in marketing : a study of business buyers in Singapore. Purnima Kamath. Nanyang Business School DRNTU::Business::Advertising::Advertising method One of the challenges facing marketing managers in international markets is how best to carry their sales messages to the decision-makers who make the purchase decisions. An excellent product can never be successful in the marketplace if its benefits are not communicated effectively to target consumers. There is an increasing diversity of communication approaches available to marketers to reach their end consumers, channel intermediaries and other constituencies. As a result, the implementation of communication policy promises to be both complex and more challenging. Master of Business Administration (International Business) 2008-09-18T07:48:21Z 2008-09-18T07:48:21Z 2007 2007 Thesis http://hdl.handle.net/10356/7623 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Advertising::Advertising method
spellingShingle DRNTU::Business::Advertising::Advertising method
Purnima Kamath.
Evaluation of information sources in marketing : a study of business buyers in Singapore.
description One of the challenges facing marketing managers in international markets is how best to carry their sales messages to the decision-makers who make the purchase decisions. An excellent product can never be successful in the marketplace if its benefits are not communicated effectively to target consumers. There is an increasing diversity of communication approaches available to marketers to reach their end consumers, channel intermediaries and other constituencies. As a result, the implementation of communication policy promises to be both complex and more challenging.
author2 Nanyang Business School
author_facet Nanyang Business School
Purnima Kamath.
format Theses and Dissertations
author Purnima Kamath.
author_sort Purnima Kamath.
title Evaluation of information sources in marketing : a study of business buyers in Singapore.
title_short Evaluation of information sources in marketing : a study of business buyers in Singapore.
title_full Evaluation of information sources in marketing : a study of business buyers in Singapore.
title_fullStr Evaluation of information sources in marketing : a study of business buyers in Singapore.
title_full_unstemmed Evaluation of information sources in marketing : a study of business buyers in Singapore.
title_sort evaluation of information sources in marketing : a study of business buyers in singapore.
publishDate 2008
url http://hdl.handle.net/10356/7623
_version_ 1770567254006562816

Similar Items