Exploratory study on visual merchandising in Singapore.

The main aim of this study was to explore the consumers' perception of visual merchandising in Singapore. A qualitative approach was adopted, and conclusions were drawn from a focus group and semi-structured interviews with respondents.

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Bibliographic Details
Main Authors:	Lim, Jing Pei., Soh, Kee Joo., Tan, Wei Shan.
Other Authors:	Low, Peter Issac Siow Siam
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Advertising::Advertising method
Online Access:	http://hdl.handle.net/10356/9409
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Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-9409
record_format	dspace
spelling	sg-ntu-dr.10356-94092023-05-19T05:41:38Z Exploratory study on visual merchandising in Singapore. Lim, Jing Pei. Soh, Kee Joo. Tan, Wei Shan. Low, Peter Issac Siow Siam Nanyang Business School DRNTU::Business::Advertising::Advertising method The main aim of this study was to explore the consumers' perception of visual merchandising in Singapore. A qualitative approach was adopted, and conclusions were drawn from a focus group and semi-structured interviews with respondents. 2008-09-24T07:32:04Z 2008-09-24T07:32:04Z 2004 2004 Final Year Project (FYP) http://hdl.handle.net/10356/9409 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Advertising::Advertising method
spellingShingle	DRNTU::Business::Advertising::Advertising method Lim, Jing Pei. Soh, Kee Joo. Tan, Wei Shan. Exploratory study on visual merchandising in Singapore.
description	The main aim of this study was to explore the consumers' perception of visual merchandising in Singapore. A qualitative approach was adopted, and conclusions were drawn from a focus group and semi-structured interviews with respondents.
author2	Low, Peter Issac Siow Siam
author_facet	Low, Peter Issac Siow Siam Lim, Jing Pei. Soh, Kee Joo. Tan, Wei Shan.
format	Final Year Project
author	Lim, Jing Pei. Soh, Kee Joo. Tan, Wei Shan.
author_sort	Lim, Jing Pei.
title	Exploratory study on visual merchandising in Singapore.
title_short	Exploratory study on visual merchandising in Singapore.
title_full	Exploratory study on visual merchandising in Singapore.
title_fullStr	Exploratory study on visual merchandising in Singapore.
title_full_unstemmed	Exploratory study on visual merchandising in Singapore.
title_sort	exploratory study on visual merchandising in singapore.
publishDate	2008
url	http://hdl.handle.net/10356/9409
_version_	1770563781384994816

Exploratory study on visual merchandising in Singapore.

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