Exploratory study on visual merchandising in Singapore.

• Main Authors: Lim, Jing Pei., Soh, Kee Joo., Tan, Wei Shan.
• Other Authors: Low, Peter Issac Siow Siam
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Advertising::Advertising method
• Online Access: http://hdl.handle.net/10356/9409
• Institution: Nanyang Technological University

The main aim of this study was to explore the consumers' perception of visual merchandising in Singapore. A qualitative approach was adopted, and conclusions were drawn from a focus group and semi-structured interviews with respondents.