PERANCANGAN STRATEGI PEMASARAN MUSIK BERBASIS MUSIC STREAMING UNTUK LABEL MUSIK TULUS COMPANY BERDASARKAN PREFERENSI KONSUMEN
The global music industry is starting to enter the digital era and sustainable technological developments. This was stated by IFPI in the ‘Global Music Report 2016’ that the growth of music streaming in 2012 had a percentage of 56% and continued to increase until it reached 60.4% in 2016. The bigges...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/36723 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |