PROPOSED MARKETING STRATEGY FOR WEDDING DECORATION VENDOR: CASE STUDY OF PINECONE EVENT DECORATION

Pinecone Event Decoration is a vendor engaged in wedding industry, specifically in wedding decoration. Established since 2016, Pinecone had already managed around 30 wedding projects and other celebration events in big cities in Indonesia. Pinecone is focusing on rustic theme decoration with fresh f...

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Bibliographic Details
Main Author: Ayu Utari Ananda Putri, Ida
Format: Theses
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/36923
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Institution: Institut Teknologi Bandung
Language: Indonesia