TRUST PERCEPTIONS IN PEER-TO-PEER ACCOMMODATION SERVICES: EXPLORING PEER TRAVELER DECISION-MAKING
Do you believe in what other people say? Make decision using online platforms, especially in choosing accommodation for travelling, travelers prefer to form judgments using available cues and being influenced by others’ decision. Online reviews have increasingly become a major of information that...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/38275 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
| Summary: | Do you believe in what other people say? Make decision using online platforms, especially in
choosing accommodation for travelling, travelers prefer to form judgments using available cues
and being influenced by others’ decision. Online reviews have increasingly become a major of
information that affects peer traveler’s decision-making. This research aims to develop model of
peer traveler decision-making in peer-to-peer accommodation and to analyze the role of online
review for exploring trust perceptions of peer traveler.
This research uses a qualitative online content analysis to integrate theme derived from online
reviews. The content analysis applied to a deeper understanding of online reviews that extract
Airbnb data to analyze guest reviews in Superhost Bandung. The result of the study on a data
sample of this research reveals value co-creation practices and potential trust perceptions
according to cognitive themes that identified, such as location, room aesthetics, host attributes,
room description, social interaction, overall evaluation, and repurchase intention.
The findings may provide researchers and practitioners an overview of peer traveler’s decisionmaking
through peer-to-peer accommodation services along with trust perception and value cocreation.
Trust perceptions are defining on benevolence, ability and integrity, and value co-creation
is limiting through traveler-host social practices. |
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