TRUST PERCEPTIONS IN PEER-TO-PEER ACCOMMODATION SERVICES: EXPLORING PEER TRAVELER DECISION-MAKING
Do you believe in what other people say? Make decision using online platforms, especially in choosing accommodation for travelling, travelers prefer to form judgments using available cues and being influenced by others’ decision. Online reviews have increasingly become a major of information that...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/38275 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |