ACCELERATING FINANCIAL INCLUSION THROUGH DIGITAL BANKING: A CASE STUDY OF PT BANK NEGARA INDONESIA (PERSERO), TBK.

• Main Author: Tio Pandapotan, Marchy
• Format: Theses
• Language: Indonesia
• Subjects: Manajemen umum
• Online Access: https://digilib.itb.ac.id/gdl/view/38652
• Institution: Institut Teknologi Bandung

Financial inclusion, as defined by World Bank, as a situation where individuals and businesses have access to useful and affordable financial products and services that meet their needs delivered in a responsible and sustainable way. It becomes important as one of key elements in financial well being concept. In order to increase the financial inclusion index in Indonesia, a comprehensive strategies called Strategi Nasional Keuangan Inklusif (SNKI) is composed. However, based on the financial inclusion overview of Indonesia, there is still a gap between current and the goal financial inclusion index targeted by the government, which becomes the main issue of the research. One of the program’s main focus is intermediary facilities and distribution channel. Based on data, financial institutions still have to rely on traditional office branch that turns out costly. PT Bank Negara Indonesia (Persero), Tbk. intend to support the program. This research aims to find a solution to deliver financial services and products through an affordable channel. Based on the Current Reality Tree analysis, high investment and operational cost comes as the root causes for the undesirable situation. Digital banking software is considered as a solution for this root causes because it provides more convenience and lower cost than opening branch offices in order to deliver financial services and products. The digital banking software is developed using The Waterfall Model that includes analysis phase, design phase, implementation phase, testing phase, maintenance phase, and operation phase. The system requirements for the solution are able to deliver banking services and products, mobile-based and internet-based, and also has to comply with the regulation issued by the authorizing institutions. The software prototype has been developed for the initial phase of digital banking software which has feature for opening new savings account. The software implements process flow of opening savings account in traditional branch offices. Testing scenario plan is also devised in order to evaluate the developed software. Based on the cost and benefit analysis, digital banking software has higher cost and benefit ratio, 2.042, than setting up branch office, 1.199. Therefore, digital banking software is a more affordable alternative channel to deliver financial services and products.