INFLUENCE OF SPONSORSHIP PROGRAM IN INCREASING BRAND AWARENESS (STUDY OF PARAGON SPONSORSHIP PROGRAM IN WISUDA APRIL ITB 2019)
Brand awareness usually becomes the core issue of the company marketing program. The company must increase its brand awareness to have a positive impact on how consumer response when see or hear their brand. There will be achieved using various marketing communication tool, and one of the tools is c...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/38700 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
