A STUDY OF ONLINE POST-PURCHASE REGRET OF FASHION PRODUCTS

From the eye of the parties involved in a shopping experience, purchasers hope to get fulfillment with the products they have purchased, while sellers hope to maintain their buyers by making them fulfilled and create loyalty. Nevertheless, not every shopping activity able to yield such outcomes. Par...

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Bibliographic Details
Main Author: Nurul Izah, Valda
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/38728
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Institution: Institut Teknologi Bandung
Language: Indonesia