Investigating the antecedents of post-purchase regret
In the field of consumer psychology, research on post-purchase affects is of great interest to marketers because they can potentially predict the future buying behaviour of the consumers. Much of the present research done has been on post-purchase product satisfaction; however, much lesser research...
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| Format: | Final Year Project |
| Language: | English |
| Published: |
2015
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| Online Access: | http://hdl.handle.net/10356/63423 |
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| Institution: | Nanyang Technological University |
| Language: | English |