Investigating the antecedents of post-purchase regret

• Main Author: Huang, Benny Ying Sheng
• Other Authors: Ho Moon-Ho Ringo
• Format: Final Year Project
• Language: English
• Published: 2015
• Subjects: DRNTU::Social sciences::Psychology::Applied psychology
• Online Access: http://hdl.handle.net/10356/63423
• Institution: Nanyang Technological University

In the field of consumer psychology, research on post-purchase affects is of great interest to marketers because they can potentially predict the future buying behaviour of the consumers. Much of the present research done has been on post-purchase product satisfaction; however, much lesser research...