MARKETING STRATEGY FOR BRAND REVITALIZATION OF PT MILK JAEJOO INDONESIA - CASE STUDY OF BRAND SILVERMILK
Brand “Silvermilk” has been sold in Indonesia since early 1970’s and become iconic brand since then. At beginning the brand positioned as family nutrition milk fulfillment, then focus on child energy and nutrition to support kids growth. But in beginning of 2000’s, the competition in dairy and milk...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/38762 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |