FORMULATING BUSINESS STRATEGY FOR THE NEWTON 2, A BUSINESS UNIT OF PT CIPUTRA DEVELOPMENT TO INCREASE SALES
Property industry in Indonesia has been in a downturn since 2015, no least for big developers such as PT Ciputra Development. This was felt in latest project, The Newton 2 apartment, located in CBD. Even though located in strategic area, the fact developer has difficulty selling the units. The nu...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/38866 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |