MARKETING STRATEGY FORMULATION FOR INCREASING SALES GROWTH OF
 FASHION START UP BUSINESS (CASE STUDY: BINAR)

In recent years creative industries have become buzzwords in Indonesia’s big cities. The government defines the creative economy as one that ‘intensifies information and creativity by relying on ideas and stock of knowledge of its human resources as the main production factor in its economic p...

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Bibliographic Details
Main Author: KAYESHA - Nim: 29115595, ISTAVANI
Format: Theses
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/22641
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Institution: Institut Teknologi Bandung
Language: Indonesia