MARKETING STRATEGY FORMULATION FOR INCREASING SALES GROWTH OF
 FASHION START UP BUSINESS (CASE STUDY: BINAR)

• Main Author: KAYESHA - Nim: 29115595, ISTAVANI
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/22641
• Institution: Institut Teknologi Bandung

In recent years creative industries have become buzzwords in Indonesia’s big cities. The government defines the creative economy as one that ‘intensifies information and creativity by relying on ideas and stock of knowledge of its human resources as the main production factor in its economic p...