DEVELOPING A MARKETING STRATEGY A START-UP BUSINESS CASE OF MASBRO STUDIO
MASBRO Studio (MSBR) is a local board game company found in 2013. In the challenging economic era, the creative economy is one sector that Indonesian government hopes to constantly grow and its proportion in contributing to Indonesia's GDP continues to increase, and this is not an easy task to...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/47803 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |