PROPOSED INTEGRATED MARKETING COMMUNICATION STRATEGY (CASE STUDY AT JUNKARD COMPANY)
The fashion industry contributes 18.15% in Indonesia's creative economy industry. This is a good opportunity for the fashion industry in Indonesia. Junkard Company is one of the company that take part and participate in the fashion industry. Junkard Company manufactures leather shoes to meet cu...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/39033 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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