JEMBER FASHION CARNIVAL CENTER (JFCC)

• Main Author: Indah Vokalia, Ide
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/39472
• Institution: Institut Teknologi Bandung

As a pendhalungan city, Jember Regency is having difficulty in creating a strong identity. The government had several city branding projects that turned out unsuccessful. In 2003, Jember Fashion Carnival (JFC) was held for the first time and successfully brought a lot of good impacts for Jember citizens. Since then, JFC has been made to be the main annual touristry event in Jember. This also makes Jember got the tittle as The City of Fashion Carnival. However, their great potential is not followed by adequate facilities. They’re not able to centralize all of their activities at one proper place since they don’t have enough space for that. Jember Fashion Carnival Center (JFCC) is made to accomodate their pre-production until post production activities, especially exhibition which becomes the main focus on this project. The interior design in the exhibition area prioritizes the presentation of the exhibited content in details, including the meaning and concept of the design, the elaboration of each detail of the work, and the carnival atmosphere as well. The creative process in this design is done by adapting each phase of the JFC carnival. There are three main phases that underlie the space organization within the exhibition area, which are: ceremony, greeting, and celebration. Each phase has a different approach. With this concept, visitors are expected to find interesting insights, even if they cannot watch the actual street carnival. Hopefully JFC Center can accommodate the community to develop sustainably, and Jember’s identity as the City of Fashion Carnival can be widely known.