MARKETING CAMPAIGN COMBINATION OF BATAK WOVEN CLOTH AND ATHLEISURE FOR GENERATION Z
Given the impact of globalization, the trend of a healthy lifestyle has affected Indonesia's lifestyle. One influence in the economic system is the inclusion of a fashion series called Athleisure. The growing international H & M brands, Stradivarius, Pull and Bear, and Zara in Indonesia, ha...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/39962 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |