PROPOSED PRICING METHOD FOR SETTING UP PRICING OF SOFTWARE AS A SERVICE IN START UP COMPANY (CASE STUDY PT. METAMA)

• Main Author: Wijaya, Novri
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/40523
• Institution: Institut Teknologi Bandung

The raise of Start-Up business in Indonesia is very promising. Starting from the phenomenal start up GOJEK, which might have opened the path for other start up to enter the business, nowadays there are hundreds of start up company serving cuatomers in various Industries. PT METAMA is one of start-up company which focuses on speech recognition technology. In its third year of existence in the business, the company still struggles to get more customers. There is main problem that hold the company from getting more customers. The company has difficulties in formulating strategy for pricing its products. Currently the company apply only one strategy, which is Project based pricing. This strategy requires potential customers to pay all of the costs in the beginning of the project. This schema becomes a burden for potential customers because they do not have enough money to pay all cost at one time. In this final project, a new pricing strategy is proposed. The new strategy is called Software As A Service (SAAS). In this new strategy, potential customers do not need to pay all costs at one time, but they just pay some monthly fees which is relatively smaller compare to project based pricing. In order to implement the new schema, all costs collected and divided them into two groups: Initial Cost and Running Cost. The initial cost will be depreciated (amortized) into number of years of investment. For each year of investment, we add the depreciated cost with running cost and profit to calculate the Sales amount for each year. Finally we can calculate the sales amount for each month by dividing yearly sales amount with twelve.