PENGARUH PENGGUNAAN MEDIA SOSIAL TERHADAP POLA PENGGUNAAN RUANG INDUSTRI KREATIF FESYEN WANITA DI KOTA BANDUNG
The fashion creative industry contributes considerably to GDP in Bandung. Along with the development of technology, more and more women creative fashion industry players who start a business through social media. In the creative fashion industry activity that previously required a lot of space fo...
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| Format: | Final Project |
| Language: | Indonesia |
| Subjects: | |
| Online Access: | https://digilib.itb.ac.id/gdl/view/40629 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
| Summary: | The fashion creative industry contributes considerably to GDP in Bandung. Along
with the development of technology, more and more women creative fashion industry
players who start a business through social media. In the creative fashion industry
activity that previously required a lot of space for discussion of idea development,
various production processes, product commercialization, to sales and distribution
directly to consumers, now can be started by using social media or with minimal
space usage. This study aims to understand the influence of social media on the
pattern of space use in the creative industries of women's fashion, conducted a
survey of creative women fashion industry players in the city of Bandung who have
offline stores and actively use social media. After that, the data is processed by
content analysis and coding to find out how the use of space in the four main
activities of the creative fashion industry as well as the influence of social media in
each of its activities. The results of the analysis show that social media influence the
development of design, commercialization, distribution and sales. In addition there is
a change in the pattern of use of space at the commercialization stage after the rise
of social media use. It is also known that production activities still use social media
with low intensity. Retail function previously used as a place to buy and sell, slightly
eroded because the number of visitors decreased so that currently industry players
use retail as a complementary facility and place experiencing to describe the
company image. Based on these conclusions, this study recommends the development
of women's fashion industry creative space by means of social media optimization
supported by all parties in order to create a space that can be used to maintain the
existence of women's fashion industry creative in Bandung. |
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