PENGARUH PENGGUNAAN MEDIA SOSIAL TERHADAP POLA PENGGUNAAN RUANG INDUSTRI KREATIF FESYEN WANITA DI KOTA BANDUNG

• Main Author: Hasna Rachman, Tiara
• Format: Final Project
• Language: Indonesia
• Subjects: Perencanaan wilayah
• Online Access: https://digilib.itb.ac.id/gdl/view/40629
• Institution: Institut Teknologi Bandung

The fashion creative industry contributes considerably to GDP in Bandung. Along with the development of technology, more and more women creative fashion industry players who start a business through social media. In the creative fashion industry activity that previously required a lot of space for discussion of idea development, various production processes, product commercialization, to sales and distribution directly to consumers, now can be started by using social media or with minimal space usage. This study aims to understand the influence of social media on the pattern of space use in the creative industries of women's fashion, conducted a survey of creative women fashion industry players in the city of Bandung who have offline stores and actively use social media. After that, the data is processed by content analysis and coding to find out how the use of space in the four main activities of the creative fashion industry as well as the influence of social media in each of its activities. The results of the analysis show that social media influence the development of design, commercialization, distribution and sales. In addition there is a change in the pattern of use of space at the commercialization stage after the rise of social media use. It is also known that production activities still use social media with low intensity. Retail function previously used as a place to buy and sell, slightly eroded because the number of visitors decreased so that currently industry players use retail as a complementary facility and place experiencing to describe the company image. Based on these conclusions, this study recommends the development of women's fashion industry creative space by means of social media optimization supported by all parties in order to create a space that can be used to maintain the existence of women's fashion industry creative in Bandung.