THE STUDY OF BACKERâS MOTIVATION OF WILLINGNESS TO FUND IN THE EQUITY CROWDFUNDING
Purpose – This study aims to explain the factors that influence backers’ willingness to fund in the equity crowdfunding, by applying the motivation theory. Design/methodology/approach – This study used inductive research approach dan mixed method. It starts with the study of netnography to get w...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/40652 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |