ANALYSIS OF TIE STRENGTH AND PURCHASE DECISION INVOLVEMENT TOWARDS WORD-OF-MOUTH INFLUENCE IN SERVICE BUSINESS
The increase in services industry must be handled, the high cost of services has the potential to shake off economic growth. Therefore, services have to become more efficient and productive. Handling a service business that mostly intangible are dissimilar from the product-based business. In serv...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/40991 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |