The Effect of Customer Perceived Quality, Price Perception and Brand Image toward Purchasing Intention in Footwear Industry
Despite the contribution of shoe industry for Indonesia economic growth most of the entrepreneur has a problem to scale up their business. Intense competition becomes one of the reasons. In order to capture the current market, a company should concern to determine consumer purchase intention. Howeve...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/41100 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |