CONSUMERS’ PREFERENCE ON TRANSPORTATION MODE FOR SHORT DISTANCE TRAVEL

As the demand of mobilization increases, people invent new transportation mode which is called online transportation. Nowadays, a lot of companies from different industries use loyalty program in their effort to maintain a relationship with customers and increase customer loyalty. Loyalty program is...

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Bibliographic Details
Main Author: Atria, Neshya
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/41104
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Institution: Institut Teknologi Bandung
Language: Indonesia
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