CUSTOMER PREFERENCE FOR APPAREL PRODUCT BASED ON ITS ATTRIBUTE: A CONJOINT ANALYSIS APPROACH
In 2015, the apparel industry contributed 18.15% of the country’s creative economy. And by 2018, clothing and beauty are the categories of goods and services that are most in-demand by Indonesian people. However, not knowing what does the customer prefer in an apparel product can result in long e...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/41116 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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