Evaluation of customer preferences for ready-to-cook dried pork product attributes using conjoint analysis

© WCSE 2019. All rights reserved. In developing ready-to-cook dried pork products which can provide satisfaction to consumers, it is necessary to know to which product attributes consumers give their preferences. This research has the objectives of analyzing product attributes of ready-to-cook dried...

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Bibliographic Details
Main Authors: Pelapon Suwanacheep, Rungchat Chompu-Inwai
Format: Conference Proceeding
Published: 2020
Subjects:
Online Access:https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85076371081&origin=inward
http://cmuir.cmu.ac.th/jspui/handle/6653943832/68330
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Institution: Chiang Mai University