PERSEPSI EMOSIONAL PEMILIK DAN BUKAN PEMILIK TERHADAP HARLEY DAVIDSON
Advertising has an important role in running a business. Companies can allocate large funds to advertising to create a perception in the market of the brand. Market perception will greatly influence a brand because perception is one of the main variables that must be considered in creating an adve...
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Format: | Final Project |
Language: | Indonesia |
Online Access: | https://digilib.itb.ac.id/gdl/view/41118 |
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Institution: | Institut Teknologi Bandung |
Language: | Indonesia |