PERSEPSI EMOSIONAL PEMILIK DAN BUKAN PEMILIK TERHADAP HARLEY DAVIDSON

Advertising has an important role in running a business. Companies can allocate large funds to advertising to create a perception in the market of the brand. Market perception will greatly influence a brand because perception is one of the main variables that must be considered in creating an adve...

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Bibliographic Details
Main Author: Octawilona Herry, Nadya
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/41118
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Institution: Institut Teknologi Bandung
Language: Indonesia