ANALYZING BRAND AWARENESS OF HARLEY DAVIDSON SHOP : A CASE STUDY OF PT SILIWANGI HARLEY DAVIDSON BANDUNG
Marketing strategy has an important role in a company. Marketing Strategy is a marketing mindset that will be used to achieve its marketing goals. Marketing strategy contains specific strategies for target markets, positioning, marketing mix and the amount of marketing expenses. Marketing strategy...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/51915 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |