‘WILL YOU EAT YOUR DOG’S COOKIE?’ AN EXPLORATION OF RELATIONSHIP BETWEEN CONSUMER ATTITUDE AND PURCHASE INTENTION IN HEALTHY FOOD

For the last two decades in the worldwide, fat is the most chronic diseases, and the consequent need to promote more healthful food choices. The food market is developing with a health benefit. However, health food tends to attract even more interest from consumer and businesses. Besides seeing the...

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Bibliographic Details
Main Author: Alexandra, Graciella
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/41147
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Institution: Institut Teknologi Bandung
Language: Indonesia
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