PROPOSED MARKETING STRATEGY FOR NEBULAE CYMBALS

After a long history that began around 5.000 B.C., nowadays cymbal is one of the most important equipment for drummers. Nebulae, a local cymbal brand, is one of the known brands in Indonesia. It is a family owned SME, which was established in 1998. However, from 2010 the company had been sufferin...

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Bibliographic Details
Main Author: Arsallia, Sheryta
Format: Theses
Language:Indonesia
Subjects:
Online Access:https://digilib.itb.ac.id/gdl/view/41199
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Institution: Institut Teknologi Bandung
Language: Indonesia