PROPOSED MARKETING STRATEGY FOR LOGISTICS SERVICE PROVIDER (A CASE STUDY : PT. SEMBRANI MUKTI TRANS)

Known as the largest economy in Southeast Asia, Indonesia transportation and logistics sector plays a very important role and it is one of the most influential for economy. In this digitalization era, there are an increasing number of micro, small, and medium-size enterprises (MSMEs) and Small Me...

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Bibliographic Details
Main Author: Yasinta Putri, Silvana
Format: Theses
Language:Indonesia
Subjects:
Online Access:https://digilib.itb.ac.id/gdl/view/41220
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Institution: Institut Teknologi Bandung
Language: Indonesia