STORYTELLING AS CONTENT MARKETING STRATEGY FOR NNYL STUDIO
Business industry have had enough with bigger, faster, stronger, cheaper etc. Many of SME are tired of having competition about so many valueless things that seems like an endless battle. Stories on the other hand, delivered intangible value and human spirit; it has powerful impact into customer eng...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Subjects: | |
| Online Access: | https://digilib.itb.ac.id/gdl/view/41372 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |