OPTIMIZING MARKETING STRATEGY FOR AJAG STUDIO INDONESIA
Ajag Studio Indonesia, a full-service advertising agency based in Bandung, faces significant challenges in increasing its penetration of the competitive business-toGovernment (B2G) market. This research aims to develop an effective marketing strategy through the analysis of the Organizational Purcha...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Subjects: | |
| Online Access: | https://digilib.itb.ac.id/gdl/view/87092 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |