A STUDY OF THE INFLUENCE OF VIRTUAL COMMUNITY IN SOCIAL MEDIA TOWARD CONSUMER PURCHASE INTENTION
Social media is a platform that is always accessible to the community to fulfill their daily needs. This was caused by increasing public awareness of internet-based technology. Technological advances on the internet, especially social media, have created virtual communities, especially in the fash...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/41615 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |