THE INFLUENCE OF CONSUMER PREFERENCES ON PURCHASING DECISIONS OF FROZEN FOOD PRODUCTS “SINDIUNG FOOD”

• المؤلف الرئيسي: Maulida, Arifa
• التنسيق: Final Project
• اللغة: Indonesia
• الوصول للمادة أونلاين: https://digilib.itb.ac.id/gdl/view/41766
• المؤسسة: Institut Teknologi Bandung

Sindiung Food has 3 product variants, namely chicken, duck and quail meat. There are difficulties when determining the stock of goods in one production. This is a changing consumer preference. If it is expected that chicken products are more desirable, Sindiung would produce more chicken than duck a...