THE INFLUENCE OF CONSUMER PREFERENCES ON PURCHASING DECISIONS OF FROZEN FOOD PRODUCTS âSINDIUNG FOODâ
Sindiung Food has 3 product variants, namely chicken, duck and quail meat. There are difficulties when determining the stock of goods in one production. This is a changing consumer preference. If it is expected that chicken products are more desirable, Sindiung would produce more chicken than duck a...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/41766 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
