CAPTURE THE CUSTOMER PRODUCT ATTRIBUTES PREFERENCES THAT INFLUENCE PURCHASE DECISION OF HAND SANITIZER DURING COVID-19
The use of hand sanitizers in every activity has become a routine habit during the COVID-19 pandemic, which opens up unlimited opportunities for small and medium enterprises (SMEs) by accommodating market demand for hand sanitizers. In Indonesia, many local SMEs have started producing their own bran...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/57219 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |