ANALYSIS OF CHANNEL INTEGRATION QUALITY ON CHANNEL ATTRIBUTES TOWARDS CUSTOMER PURCHASE PREFERENCE FORE COFFEE INDONESIA
Customer demand on purchase experience across all integrated channel has driven retailer industries, especially food and beverage retailers to make a technological advancement of channel integration through omnichannel retailing to remain competitive. Channel-service configuration, and channel integ...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/64487 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |